Domopalooza 2022 opener

What does it look like when a product can become anything? For Domo's worldwide annual tech conference, the answer was the logo itself — reimagined roughly 40 times over, each version rendered in a completely different texture, medium, and dimension. 2D and 3D. Organic and mechanical. Every iteration its own world, and every world a different app. The theme was "An App for Every Action," and the opener made that promise visceral. I co-concepted the piece alongside Event Director Paris Gibson, then led a four-person motion design team through a two-month journey as sole art director and editor, personally handling the majority of the motion work.