KyphoLift

KyphoLift is a complete brand identity project developed for an innovative medical device designed to reposition patients who struggle lying flat, enabling them to comfortably and safely undergo MRI imaging. The brand identity was designed in its entirety as a solo project, spanning logo design, visual language, color palette, typography, and all brand applications. The logo mark was conceived with layered meaning at its core. The letterform K serves as the foundational element, framed inside a circle which represents the cylindrical bore of an MRI machine. The overall arrangement subtly evokes the device itself in use: the slanted upper bar of the K represents the KyphoLift in its raised position on the scanning table, giving the mark both visual distinction and narrative purpose.